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OW/Operate Worldwide
OW/ WordPress · WooCommerce · Engineering

Custom plugins,
built like /products.

Operate Worldwide designs and ships production-grade WordPress and WooCommerce systems — subscription tooling, email infrastructure, label engines, workforce terminals — with the audit discipline of a software vendor. Watch the pipeline run.

View the work How it ships
30+Live theme demos 25/25Files pass lint gate 0Page builders required
ow/ deploy — live pipeline
ow/ $
OW/01

Selected work.

Production systems, not portfolio pieces. Hover any card for the code that earned its spot.

TockForce

  • workforce
  • UTC migration
  • terminal composer

Time-clock terminals with a UTC-safe core, role-based screen composer, and a clock face that renders the actual night sky — moon phase included.

Read the case study →

SEAM

  • email infra
  • dual consent
  • bulk gating

A complete email subsystem: audiences, suppression with opt-in/opt-out modes, Action Scheduler-gated bulk sends, per-recipient failure logging.

Read the case study →

Attestly

  • authenticity
  • HMAC QR
  • label engine

Signed QR product verification plus a full label maker — serials, campaigns, scan maps, and a grid designer, rendering to four formats from one model.

Read the case study →
OW/02

The theme showroom.

Live design directions you can walk around inside — plus a footer pattern library. Every one interactive, every one buildable into a full theme on the OW framework.

Grid of live theme demo previews

agency-v3 · airwave · aperture · aurora · axiom · broadsheet · circuit · counsel · +22 more

Open the showroom →
OW/03

Free plugins, shelf-ready.

Built for our own stores first, then released. No upsell mazes — the free version is the version.

WC Subscription Scheduler Pro

Renewal-time alignment with customer consent flows, audit trails, and one-click HMAC-signed unsubscribe.

OW Order Numbers

Sequential order numbering that survives audits. Eleven locales, zero drama, full security pass.

OW Shipment Tracking

Tracking numbers in order emails and My Account — a free replacement for the paid extension.

OW/04

Capabilities

The stack under the plugins.

01

Subscription systems

WooCommerce Subscriptions internals: renewal alignment, consent flows, HMAC-signed unsubscribe, scheduler integration.

02

Email infrastructure

Custom SMTP clients, Action Scheduler-gated bulk senders, suppression and dual consent filtering, per-recipient logging.

03

Data & schema design

Custom tables, UTC-safe timestamp migrations, HPOS-aware order queries, read-only diagnostics before any destructive operation.

04

Output engines

Shared rendering seams driving PDF, SVG, ZPL, and TSPL from one layout model. Barcode and QR generation without heavyweight dependencies.

05

Admin UX

Drag-to-reorder builders, live-search tables, hover cards, role-based composers — admin tooling that feels like a product.

06

Security & hardening

Nonce and capability discipline, HMAC signing, input sanitization audits, static analysis gates before every activation.

OW/05

Every ship clears four gates.

Process is the product. This checklist runs on every plugin, every theme, every version — including this site.

[✓]

scope --before-code

Full structure agreed up front. One file at a time. No half-written systems.

GATE 1
[✓]

php -l --all-files

Static analysis on every file before activation. Nothing goes live on a syntax gamble.

GATE 2
[✓]

diagnostics --read-only

Reads run first. Destructive operations fail closed, always.

GATE 3
[✓]

audit --security --language

Security, whitespace, and language sweeps before any version is called done.

GATE 4

Read the technical manifesto →

OW/06
ow/framework

A free, native alternative to the page-builder tax. Customizer-driven sections, token-pack skins, swappable footers, and content that stays yours when you leave. Powering every theme in the showroom — and this site.

section registry token packs footer patterns selective refresh designed floors zero lock-in
Read the framework manifesto →
OW/07

Have a plugin that needs building — or rescuing?

Send the problem, not a spec. Scoping the real requirement is part of the work.

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