Footers, done properly.

Eight footer patterns from the OW framework — the section most themes phone in and the one every visitor ends on. Each is a working spec: real markup, real interactions, token-driven color. Any of these can be attached to any OW theme and reskinned through its token pack.

01 · Mega

The full-service footer

SaaS and corporate. Five columns, working newsletter capture, social row. The pattern people install Elementor to get.

02 · CTA-first

The last pitch

Agencies and service businesses. The footer *is* the conversion moment — one headline, one button, then get out of the way.

03 · Editorial

The masthead close

Magazines and blogs. Serif masthead, underline subscribe, section index. This is the footer the upcoming magazine theme ships with.

04 · Global offices

The glass atlas

Enterprise. Frosted cells with live local-time clocks per office — a small piece of JS that makes a footer feel expensive.

05 · Playful

The victory lap

Comics, kids' brands, anything loud. Marquee strip, oversized wordmark, sticker badges. Motion respects reduced-motion settings.

06 · Minimal luxury

The quiet exit

Weddings, boutiques, high-end services. A monogram, a hairline, one row of small caps. Restraint as a statement.

07 · Contact & hours

The storefront

Clinics, restaurants, local business. Hours with today highlighted automatically and a live open/closed pill — computed client-side.

08 · Commerce & trust

The reassurance layer

WooCommerce. Trust strip above the fold line, link columns, payment badges. The footer that closes carts.

Every pattern above is section-registry ready: the framework treats the footer as a configurable section like any other — pick a pattern, feed it menus and tokens, done. ← Back to the showroom

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